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Thứ Tư, 27 tháng 11, 2013

Approaches To Advertising Of The Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

The first one is through business networking. This involves offering the various business opportunities for the manufactures to market their products and companies. For instance there is the monthly business after hours which is a programme aiming at providing such opportunities for networking. The chambers also organize the various luncheon and breakfast meetings which brings together the various players in the manufacturing industries. This also gives the manufactures opportunity to unveil their new products to the potential customers.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

The other committee is the Made in Maui Trade Council. This is another essential committee which plays an important role in the advertisement of the Maui made products. This committee has developed a logo to be used as identification and a brand for all the products their members manufacture. This then enables people to easily identify them with the market.

The other committee is the business development and education committee. This is the committee responsible of the promotion through training and education. The committee conduct research and organize seminars where the manufactures are trained and given relevant education. The seminars also train them on the relevant laws and the best marketing strategy to employ. Therefore, training and education also act as a promotion to the Maui made products.

The other committee is the Chamber Political Committee. This committee plays the role of promoting through legislative and economic action. Legislations are made by the politicians at both levels of government. The committee give an input to the legislation being legislated at the county level, the state level and the federal level as well. They ensure that the legislations enacted are friendly to the business community. The chambers also organize various informational forums to act as economic action.

It is also necessary to note that in order for all these approaches to be workable, there is need that the manufactures need to have some protection in law in form of legislation. The chambers for commerce therefore also created a committee known as the chamber political committee to look into the various legislations and give recommendations before they are passed into law. The committee therefore works with the county legislative body, the state legislative body and the federal legislative body in ensuring that the manufactures are accorded the necessary protection.

The other committee is the small business committee which looks into ways of promoting the small businesses for them to thrive. The chambers of comers therefore play an important role in the marketing and the promotion of Maui made products.




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