When designing a product there are always several aspects of the product mix to take into account. Price, place and promotion are just some examples of these. However, probably the most interesting and directly influential piece of the product mix is the packaging. A perfect example to explore this idea would be through the medium of food packaging illustration. The food industry is a highly competitive one. Visitors to the supermarket hallways are always inundated with hundreds of different and colorful about which brand of food to buy.
Luckily there is a wealth of people who are just so design oriented who are more than willing and able to do the work for those who haven't a clue. There are a number of steps to be taken however in finding and organizing such a project. Following these simple steps will ensure a smooth and successful project in the creation of your brand logo.
First off, always remember to design your packaging with clarity and simplicity. Potential customers need to be able to tell right away what will be in the box before they take it. Failing to register this within the mind of the consumer may result in them disregarding your product as they have no idea what they are buying. Also important in this is the recognition of your brand. Building brand awareness is important to bringing back returning customers. A catchy slogan or impressive logo will go a long way towards helping your brand in this regard.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
The third step in the process is to brief the designer in detail. Such aspects to cover are: what does your company do, what do you want the logo to say about your company, do you want it to be an image or a typographical logo, who is your target market, how are you different from your competitors and do you have a tag line that needs to be included with the logo. Once the designer is prepped on all these ideas they will be able to start work as soon as possible and will be more prepped to bring out a design that satisfies.
Once the designer begins their work they will most likely present you with a number of concept ideas for you to choose which your favorite is. You need to weigh up the pros and cons of each design. Such choices include: does this represent my company and will the colors work within the overall company identity of my brand.
Finally, always consider proportion and symmetry within your logo design. The logo needs to be able to fit on your product and should not seem out of place or oversized. Not too big, nor too small, but just right. Measurements are of course important in this regard and should always be adhered to and fore planned.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
Luckily there is a wealth of people who are just so design oriented who are more than willing and able to do the work for those who haven't a clue. There are a number of steps to be taken however in finding and organizing such a project. Following these simple steps will ensure a smooth and successful project in the creation of your brand logo.
First off, always remember to design your packaging with clarity and simplicity. Potential customers need to be able to tell right away what will be in the box before they take it. Failing to register this within the mind of the consumer may result in them disregarding your product as they have no idea what they are buying. Also important in this is the recognition of your brand. Building brand awareness is important to bringing back returning customers. A catchy slogan or impressive logo will go a long way towards helping your brand in this regard.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
The third step in the process is to brief the designer in detail. Such aspects to cover are: what does your company do, what do you want the logo to say about your company, do you want it to be an image or a typographical logo, who is your target market, how are you different from your competitors and do you have a tag line that needs to be included with the logo. Once the designer is prepped on all these ideas they will be able to start work as soon as possible and will be more prepped to bring out a design that satisfies.
Once the designer begins their work they will most likely present you with a number of concept ideas for you to choose which your favorite is. You need to weigh up the pros and cons of each design. Such choices include: does this represent my company and will the colors work within the overall company identity of my brand.
Finally, always consider proportion and symmetry within your logo design. The logo needs to be able to fit on your product and should not seem out of place or oversized. Not too big, nor too small, but just right. Measurements are of course important in this regard and should always be adhered to and fore planned.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
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