SoundCloud, for those that don't know, is a social platform that focuses on music and audio streaming. You will be able to find a number of music tracks, podcasts, and sound clips if you know what to search for. Depending on your business, SoundCloud could be a major part of your business model as well. Online marketing companies across the board can agree, so here are a few do's & don'ts that you'd be wise to follow.
DO understand the importance of sharing. Just because you post high-quality content on SoundCloud doesn't mean that your work is cover. According to names such as www.fishbat.com, it's equally important to share your work on the various other social platforms you're active on. Not only will this create awareness, but it will increase the likelihood of your SoundCloud account seeing engagement. Social sharing is one of the many endeavors that an online marketing company can stress.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO know that SEO can play a role on SoundCloud. How can search engine optimization be done on an audio-focused site, you may wonder? Keep in mind that when a new piece of content is ready to be uploaded, tags and a description can be included. These will allow relevant keywords to be used, provided they make sense in context with the description in question. If you'd like to use SoundCloud, ensure that SEO is part of your strategy.
DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.
DO understand the importance of sharing. Just because you post high-quality content on SoundCloud doesn't mean that your work is cover. According to names such as www.fishbat.com, it's equally important to share your work on the various other social platforms you're active on. Not only will this create awareness, but it will increase the likelihood of your SoundCloud account seeing engagement. Social sharing is one of the many endeavors that an online marketing company can stress.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO know that SEO can play a role on SoundCloud. How can search engine optimization be done on an audio-focused site, you may wonder? Keep in mind that when a new piece of content is ready to be uploaded, tags and a description can be included. These will allow relevant keywords to be used, provided they make sense in context with the description in question. If you'd like to use SoundCloud, ensure that SEO is part of your strategy.
DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.
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