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Thứ Sáu, 29 tháng 3, 2019

Event Promotion And Live Event Production Company

By Sarah Reed


When it comes to producing concerts and other events, there are different ways in which to do so. In most cases, a live event production company takes care of most of the work. As such, this article provides information on the tools and techniques used to produce such an event.

In most cases, these companies work with large scale productions such as large concerts, theatrical shows, live bands, opera and modern dance. For, there are a lot of different areas which must be set up and taken down at each event. These include, staging, special effects, transport, lighting, packaging, sound, communications and at times, make-up and costuming.

Live music and theater have a long history of sound and visual presentations. While video is more recent than sound, both are often required in live productions. Both technologies began with the first talking film, though sound has been around much longer than video presentations shown during concerts and laser light shows.

Sound reinforcement has been around for quite some time. A professional sound reinforcement system is a professional audio system. The first system to be developed in this regard was in 1927 for a movie theater when the first talking film, the Jazz Singer was originally released. After which, the first outdoor public address system became first large-scale sound system in history.

Bill Graham assisted the historic Fillmore in San Francisco, California when a sound system was needed which could be changed out quickly. During that time, Bill Graham also founded FM productions, one of the first producers of concerts of live performances in the area. The production company became very popular with musicians involved in the Bay Area music scene, including the Grateful Dead.

The production company and a number of San Francisco based musicians became embroiled in a heated debate over the best type of sound system available. For some, it was an array or split array of speakers while others believed horn loaded speakers provided more clarity and better highs and lows in the music. As a resolution, the Grateful Dead and others began providing the sound equipment for each performance.

The production business has changed a great deal since that time. For, basic standards now define a number of policies and procedures which most current production companies agree are the best in the business. Whereas, independent productions companies often work directly with musicians to create a scene akin to that of promoter Bill Graham.

Bill Graham promoted hundreds of events from the 1960s until 1991 when he passed in a helicopter crash. As a child, Graham escaped Nazi Germany on July 4, 1939 when he was sent to France. After which, the young boy was sent to Bronx, New York to join a foster family.

Bill attended high school and college in New York and obtained a degree in business. Then, in the early 1960s, Graham relocated to the Bay Area of California and started a career promoting and producing live events. The first group to hire Bill Graham was a group of politically inspired comics, The San Francisco Mime Troupe in the early 1960s, a group that is still active and performing on a regular basis.




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