To photograph a garment is not the same as photographing other things such as landscapes or still objects. To be a clothing photographer, a particular set of skills is needed, including an understanding of how the garment moves as well as the structure of certain pieces. The end result should be able to successfully sell the item to the viewer.
As someone who is photographing garments, you may actually be working closely with whoever designed those pieces. If that's the case, then you need to be very clear with designer about their aesthetic, or what is known as their brand image. A designer usually has a particular idea in mind that he or she wishes to convey to the consumer and it is your job to make that happen.
The very first thing to do is to know about the piece you are photographing. You would be using a completely different setting for a red carpet gown than you would for, say, active wear. This also includes the type of model you would use, the types of poses and expressions you would want and other factors.
Apparel can be shot in studio or on location, meaning at an existing place rather than a set up. A studio shoot gives the photographer a little more control when it comes to lighting. Lighting is a major component of getting the right shot.
Shooting on location works well for creating atmosphere. This is particularly useful in cases where the apparel requires additional aesthetic in order to sell better. One example is swimwear or beachwear, which looks all the more enticing to the consumer when shot in a tropical setting that encourages thoughts of vacationing. Sports or active wear connects better with the consumer when placed in the relevant environment so the garment can be seen 'in action'.
Bear in mind, though, that not all clothing needs to be photographed in a way that says what it is for. If you are good at what you do, you can use elements like juxtaposition to make a statement that stands out from the rest. Putting garments in environments that they would not normally appear in can be quite an interesting concept, and would set a designer's work apart from the norm.
An individual who photographs clothing may not necessarily be doing it in the style of a photo shoot. A lot of photographers are engaged in runway photography, which is key during the numerous fashion weeks held globally throughout the year. Taking pictures from the 'pit' at the front of the runway, photographers capture endless frames of the same outfit on a model, in order to ensure they get the perfect shot. This would include the way the garment moves, as well as the expression of the model and the pose, which should be most flattering to the outfit itself.
Runway photography is very important in fashion. It requires that you as the photographer understand timing and movement, as well as angles, in order to capture the perfect shot that will sell the outfit to the consumer. This is your chance to make a basic item look stellar and create sales for a designer.
As someone who is photographing garments, you may actually be working closely with whoever designed those pieces. If that's the case, then you need to be very clear with designer about their aesthetic, or what is known as their brand image. A designer usually has a particular idea in mind that he or she wishes to convey to the consumer and it is your job to make that happen.
The very first thing to do is to know about the piece you are photographing. You would be using a completely different setting for a red carpet gown than you would for, say, active wear. This also includes the type of model you would use, the types of poses and expressions you would want and other factors.
Apparel can be shot in studio or on location, meaning at an existing place rather than a set up. A studio shoot gives the photographer a little more control when it comes to lighting. Lighting is a major component of getting the right shot.
Shooting on location works well for creating atmosphere. This is particularly useful in cases where the apparel requires additional aesthetic in order to sell better. One example is swimwear or beachwear, which looks all the more enticing to the consumer when shot in a tropical setting that encourages thoughts of vacationing. Sports or active wear connects better with the consumer when placed in the relevant environment so the garment can be seen 'in action'.
Bear in mind, though, that not all clothing needs to be photographed in a way that says what it is for. If you are good at what you do, you can use elements like juxtaposition to make a statement that stands out from the rest. Putting garments in environments that they would not normally appear in can be quite an interesting concept, and would set a designer's work apart from the norm.
An individual who photographs clothing may not necessarily be doing it in the style of a photo shoot. A lot of photographers are engaged in runway photography, which is key during the numerous fashion weeks held globally throughout the year. Taking pictures from the 'pit' at the front of the runway, photographers capture endless frames of the same outfit on a model, in order to ensure they get the perfect shot. This would include the way the garment moves, as well as the expression of the model and the pose, which should be most flattering to the outfit itself.
Runway photography is very important in fashion. It requires that you as the photographer understand timing and movement, as well as angles, in order to capture the perfect shot that will sell the outfit to the consumer. This is your chance to make a basic item look stellar and create sales for a designer.
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