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Thứ Sáu, 29 tháng 8, 2014

Colorful, Innovative And Practical Naartjie Kids Clothes

By Harriet Porter


The word naartjie is used by South Africans to refer to a type of citrus fruit with a bright color and sweet taste. Naartjie kids clothes brand was named after this fruit and like the namesake, it is quite unique. The company started off very small in 1989 and it soon began attracting attention. Today it has grown into an international company with stores in the United States and the Middle East as well as all over South Africa. It also has an online presence and its e-commerce sites are expanding.

This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.

The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.

The brand stays abreast of current trends and translates them into clothing appreciated not only the parents who buy them but the children who wear them too. New collections are produced on a yearly basis, using current colors, prints and designs. Every second year one outfit is released for fans of the Jie Jie range. This range is named after a fairy who lives at the foot of Table Mountain in Cape Town.

From line to line, attention is paid to the tiniest detail of design. There is a continuity of design and color so much mixing and matching can be done to make up outfits. The range includes items for newborns, babies and girls and boys up to ten years old. Dresses, bottoms, tops and sleepwear are all available as well as accessories like footwear.

This brand regards quality as very important and this is revealed in every part of the process, from design through to when the garment is ready for sale. Due to the process involved in creating the garments, they do need to be washed separately before wear. In order to keep the unique coloration, there are special guidelines for care that need to be followed.

Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.

When the company opened a store at the Victoria and Albert Waterfront in Cape Town in 1992, the brand started attracting the attention of many overseas visitors. It soon had a loyal following that spread all over South Africa and beyond and today has many international customers. The stores, both local and e-stores, are worth visiting on a regular basis to check out the new collections.




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