It's clear that there are many different establishments that not only promote art but support it wholeheartedly. From museums to the many galleries designed to spread awareness, I believe that there is plenty of art to behold, regardless of whether it's reached the public eye or not. One might not think about the idea of art as it relates to marketing, though, which can be done through trailer wraps and the like. In order to cover this idea with greater emphasis, Art Everywhere should be taken into consideration.
As told in an article on the Guardian, there is a UK campaign that goes by the name of Art Everywhere. For those who are unfamiliar with this, Art Everywhere is the country's most well-known art exhibit exhibition, which is further illustrated by the implementation of billboards and posters. In fact, 30,000 billboards and posters - maybe even more - were utilized for this purpose. At the onset, I can see this method's potential, especially when art is so visibly interesting that it can appeal to anyone.
One has to wonder, though, if a method like this will be able to come into play with other platforms. There's much to be said about items like billboards and the effectiveness that they possess but would it be totally out of the question to consider that trailer wraps could be used for similar purposes? It's important to keep in mind that these wraps are made with a great level of quality. In order to best attain this, it's worth looking into certain authorities on the matter, JMR Graphics included.
I believe that there is much to be said about Art Everywhere as it relates to advertising. Let's say that you are driving along and you see a billboard show an ad featuring a new diner in town, only for it to shift and showcase a digital painting that a little-known artist made. To say that this can help to make marketing efforts a bit more interesting would be nothing short of an understatement. However, Art Everywhere has only just begun and I believe that its potential can be realized in time.
A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I'm sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It's just a matter of making sure it lasts so that its benefits will prove to be that much more constant.
As told in an article on the Guardian, there is a UK campaign that goes by the name of Art Everywhere. For those who are unfamiliar with this, Art Everywhere is the country's most well-known art exhibit exhibition, which is further illustrated by the implementation of billboards and posters. In fact, 30,000 billboards and posters - maybe even more - were utilized for this purpose. At the onset, I can see this method's potential, especially when art is so visibly interesting that it can appeal to anyone.
One has to wonder, though, if a method like this will be able to come into play with other platforms. There's much to be said about items like billboards and the effectiveness that they possess but would it be totally out of the question to consider that trailer wraps could be used for similar purposes? It's important to keep in mind that these wraps are made with a great level of quality. In order to best attain this, it's worth looking into certain authorities on the matter, JMR Graphics included.
I believe that there is much to be said about Art Everywhere as it relates to advertising. Let's say that you are driving along and you see a billboard show an ad featuring a new diner in town, only for it to shift and showcase a digital painting that a little-known artist made. To say that this can help to make marketing efforts a bit more interesting would be nothing short of an understatement. However, Art Everywhere has only just begun and I believe that its potential can be realized in time.
A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I'm sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It's just a matter of making sure it lasts so that its benefits will prove to be that much more constant.
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Contact JMR Graphics if you have an interest in vehicle wraps for your out-of-home advertising needs.. Also published at Trailer Wraps & Defining The Potential Of Art Everywhere.
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