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Thứ Ba, 29 tháng 7, 2014

The Heydays Of The Lampoon Magazine

By Sharron Cantu


National Lampoon was started in 1970 and ran up to 1998.It was an American humor magazine having and a derivate of the Harvard lampoon. The lampoon magazine got to its peak of popularity and acclaim in 1970s when it greatly influenced comedy and humor in America. It gave rise to various films, radio, print products, live theatre and different types of recordings. Most staff members from the magazine that were creative later went on to different types of media where they creatively contributed to their growth.

In its works, it has employed parody in an exquisite manner. This was compounded with superb content making it number one humor publication in America. In fact its humor transcended what was deemed acceptable humor standards.

Decline in popularity started to be experienced in the 1980s.In the 1990s, publication was so minimal with the business basically on its knees. Alumni of Harvard are credited for starting the business. Their efforts were boosted by the lampoon alumni. Together these groups acquired the license to that the business.

It initial days were a little difficult though the it managed to pull through. Its first publications focused on virtually all matters ranging political to social. Its editors were known to have strong political views though their publications or the paper itself desisted from taking a political stand.

Its monthly editions, according to many fanatics, will be greatly missed. Besides these publications, the paper engaged in side projects such as songbooks, calendars, books and t shirts.

Some of the most humorous acerbic articles were published under Michael c.in 1974.They concentrated on many issues, most memorable being the Vietnam War and a satirical look at the argentine revolution. The parody in these writings was creatively employed. A caption showing a dog terribly worried due to a gun being pointed on it, followed by a designation that if one did not purchase the magazine the dog would be shot, became very famous at the time.

The company was also the publisher of heavy metal magazine where peter kleinman served as a director and later left 1979 to start an ad agency but was to come back in 1984 as a creative director . His return reignited the passion in the magazine as was the case in the seventies. His return also brought back many writers and artists who had left during its heydays.

Skip Johnson, the man who got into Kleiman shoes in his short duration away, is celebrated for his contribution to the Sunday newspaper. Kleinman joined the corporate sector in 1988.From this time; the business saw a precipitous decline. In the 1990s, the paper made very few publications before its closure in 1998.

The monthly publication contained an editorial found in the front page. Though looking straightforward, the editorial contained a lot of parody. The editorial team was composed by staff members and guests

True facts will be remembered some parts in the magazine that contained real and factual information though they were presented in a satirical manner. In fact some of the parts were compiled into books in the 1980s. It also acted as a great outlet of notable talent. Cartoonist and photographers of no mean fete first worked here. Many comedy stars also trace their roots here.




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